The best
lawyer marketing
From website development and powerful advertising to brand building and better rankings, we have the lawyer marketing expertise you need to stand out in a crowded market.
“Scorpion’s level of service and capabilities are second to none.”
Jim Mueller
Law Firms
Personal Injury
Criminal Defense
Family Law
Employment Law
General Legal
"As far as the family aspect of Scorpion, It’s absolutely there. These are people that we can call at any moment."
Matthew Drexler
Partner & Attorney, Drexler Law
Law firm marketing you can trust
At Scorpion, we’re dedicated to helping law firms like yours reach your marketing goals by developing unique and effective lawyer marketing strategies.
We know your website is one of your most important assets, which is why we make sure it is easy-to-use, professional, and informative for your audience. Our team will then keep your site updated, polished, and provide you with comprehensive insight.
Once your website is live, we develop a customize advertising plan that targets your ideal clients and cases. We also leverage the power of Scorpion’s AI-powered SEO technology, using 40,000+ data points to help your firm rank higher on search engine results pages. With our data-driven approach and continuous optimization efforts, we can ensure that your advertising and ranking efforts are always working to drive more traffic and leads to your firm.
From custom websites, to effective landing pages, to video assets that showcase your firm’s expertise, we take a comprehensive approach to helping you attract more clients with the best lawyer marketing money can buy. With our team, you can trust you will get the most out of every piece of content you invest in—using social, web, and video capabilities to tell the story of your firm.
You will also benefit from cutting-edge technology to track campaign performance in real-time, ensuring that you get the most out of every dollar that you spend.
With 20+ years experience helping law firms just like yours, you’re in good hands with Scorpion. You can trust our team of law firm marketing experts to deliver results.
Let's get more of the cases you want
Get higher-value cases
At Scorpion, we take the time to understand the types of cases you’re interested in, and then we create a tailored marketing strategy to help you get them. With over 20 years of experience working with law practices, we have the knowledge and expertise to drive results without resorting to guesswork.
Know what’s working and why
Get rid of the fragmented approach of working with multiple agencies. As an extension of your team, we create custom marketing strategies that get you more of your ideal cases while providing transparency into your ROI. With Scorpion, you’ll know exactly what you’re getting for every dollar you spend.
Keep your focus on clients
We build your brand, run your advertising, and even help you engage with potential clients through live chat and online scheduling, so you can stay focused on winning your cases
The best lawyer marketing for your firm.
You spend every day fighting for your clients. It’s time to work with an agency that fights for you. Scorpion is dedicated to helping your law firm by:
- Establishing and growing your online presence on every platform
- Increasing your visibility through SEO tactics and powerful marketing tools
- Growing your number of leads and expanding your client base
Whether you’re looking to add more franchisees or you need some help marketing the ones you already have, our experienced team can help ease the burden for your franchise business.
Results that speak for themselves
Matthew Drexler realized his firm had the potential to attract better cases, but also that he needed a partner who could help him level up his marketing strategy. Find out how Matthew got more than he bargained for with Scorpion.
Fowler | Helsel | Vogt’s partnership with Scorpion fueled significant growth, transforming their marketing strategy and fostering a supportive collaboration.
Attorney Sekou Clarke knew how important branding was to succeed in a competitive market. So he found a marketing partner who understood this too—and reached new heights.
Your wins are our wins
We collaborate with you to develop a marketing strategy that is tailored specifically to your law firm, rather than a one-size-fits-all approach. Our goal is to help your clients find and choose you repeatedly, resulting in increased success for your business every day.
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How to get started with law firm marketing
Setting yourself apart from other law firms takes more than just referrals. It involves website development, social media strategy, content development, and planning. Here’s how to get started.
- Are websites for lawyers important?
- What is search engine optimization?
- What is digital advertising?
- Do you need to worry about social media marketing?
- What is included with content marketing?
Are websites for lawyers important?
A website is vital for any business, but especially for law firms. Potential clients need a place to find out what kind of services you offer and who you can help. But rather than keeping office staff on the phone all day answering these types of questions, the website does it for you, freeing up your team and their time.
A law firm should include the essentials, such as why your firm stands out from the rest, bios for your lawyers, areas you practice in, and resource sections to name a few. It’s not enough to just have one though. Your website needs to be maintained and updated on a regular basis. Testimonials should be included, reviews from clients, any updated contact information. A regularly maintained website paired with a Google My Business listing will help your marketing efforts grow.
What is search engine optimization?
Search Engine Optimization (SEO) is a type of method used in marketing to improve the ranking of your website on search engine results. The higher your page gets ranked, the closer to the top of the results page you will be, and that’s where most clients select their results.
SEO marketing efforts are used to build brand awareness for your firm, develop authority and trust, and get more potential clients on your website to drive up traffic. Providing content on your page that addresses questions that people may have about legal matters is one sure way to trigger keyword optimization and potential featured snippet opportunities on Google.
What is digital advertising?
Because there are so many different types of law firms that deal with various legal matters, it’s essential to have a digital advertising presence for your company. Digital advertising are the banners, ads, landing pages, popups, and social media ads that people see on a regular basis.
Unlike physical advertising, digital advertising is approached from a strategic view so that your ads show up to the client base that you could potentially help. While worldwide advertising is achievable, as a local law firm, you would only want your ads going to your targeted audience. Local service ads by Google are a good place to get started.
Do you need to worry about social media marketing?
Facebook is now Meta, Instagram is continuously changing filters, LinkedIn may seem hit or miss, is being on social media as a law firm even worth it? Despite how you may personally feel about the popular communication network, the answer is yes. Social media marketing is part of the core success ladder to gaining new clients.
Marketing on social media is where you engage with potential clients, establish your business, create thought leadership and take advantage of SEO opportunities.
What is included with content marketing?
Content marketing includes the resources your firm puts out in either an educational or promotional manner. That can look like blog posts, videos, podcast episodes, webinars, eBooks, newsletters, or anything else that falls under online marketing material. Content marketing complements your law firm’s social media marketing (where you can promote it), and SEO efforts (where you can utilize it).
A strong content library increases your law firm’s trust leadership as an authority in your field and builds confidence in your abilities for interested clients. Start with building a content calendar and putting together what you want to put out and when. Organization is key to not feeling overwhelmed, and staying on track and consistent.
Get started with better law firm marketing
Ready to improve how you do marketing? We’ll bring you more of the cases you want. You stay focused on winning them.