Lawn Legends, Let’s Grow!
Balancing the demands of your lawn care business can be overwhelming. At Scorpion, we manage all your digital marketing, from website development to improving your search engine visibility, so you can focus on what matters most—delivering a great customer experience and growing your business.
Upgrade your business
Simplify your customer communication
How can your lawn care business effectively connect with customers in today’s digital landscape? Scorpion offers an intuitive, easy-to-use platform designed to enhance the customer experience— whether through a custom AI chatbot that understands your brand and business or through Scorpion’s Communications Suite, which enables direct interactions. Scorpion simplifies the process of meeting your customers where they are.
An impactful website that grows your business
"The fact that I’m not even thinking about what needs to be done for my marketing on a day-to-day basis is HUGE for me. I know that it’s being handled by Scorpion."
Shane Mays
Owner, Leafs-U-Green Landscape Services
Marketing designed to grow your Lawn Care business
At Scorpion, we know there’s no one-size-fits-all approach to growing your lawn care business. We pair your lawn care marketing strategies with personalized communications tailored to your goals.
That means we provide you with the most seamless route to stay in contact with your potential customers through your website, social media, and more—all through our Communications Suite.Â
With advanced artificial intelligence technology like our AI chatbot , we help your business build trust, provide excellent customer experiences to your website visitors, and deliver sophisticated lawn care marketing strategies that turn visitors into qualified leads.
We improve your search engine ranking with our Ranking AI technology , which provides a data-driven approach to SEO. Ranking AI analyzes thousands of data points to understand exactly what your website needs to rank well against your competitors and alerts our team of experts to which keywords your website needs to target your local market——all so your site ranks higher faster.
We also make sure you have a chance to improve the way customers find you through targeted advertising and local service ad adoption. Our advertising strategy is designed to give you maximum exposure at minimum cost so you only get high-quality lead flow.
Our job is to help your lawn care business flourish – by entrusting your lawn care marketing to us, you can refocus on what truly matters: crafting beautiful landscapes for your valued clients.
Results that speak for themselves
Leafs-U-Green Landscape Services
After working with marketing companies that failed to deliver, the owners of Leafs-U-Green finally figured out how to grow their call volume with Scorpion.
We're learning together, in community
We partner with you to create a digital marketing strategy that works for your business, not anyone else’s. Your customers find and choose you, again and again. And you get more of what you want out of your business. Every day.
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How to get started with home services marketing
Whether you’re an electrician, roofer, or plumber, jumpstarting your marketing efforts to get your phone ringing is a wise move. While digital marketing might initially seem like a whole new ball game, it’s simpler than you think. Here are some ways to get started.
- Is home services website development important?
- What is search engine optimization?
- What is digital advertising?
- Is social media marketing essential for home services businesses?
- What does content marketing include?
Is home services website development important?
When someone looks to hire a home services contractor, their first step is often checking out a contractor’s website. Why? Because it provides the customer immediate access to information. Customers want to understand your service area, offered services, pricing details, and your location.Â
These critical details should all be available on a well-developed site. But it’s not enough to make one and let it be. It’s essential to continuously maintain your website with customer reviews, testimonials service updates, and any ongoing promotions or advertisement you may run. Think  of your website as the nervous system for your marketing strategies. Ensuring it’s updated and refined is key before diving into anything else. Once you update your website, you’ll want to make it a great user experience with mobile responsiveness and clear calls to action. Â
What is home services SEO?
Search Engine Optimization (SEO) is the technique that propels your home services business to the top of search engine results when local customers search for the service you offer. Essentially, SEO involves optimizing your website to increase visibility by incorporating targeted keywords that search engine algorithms prioritize when processing user queries. Â
The best way to take advantage of SEO opportunities without taking a deep dive into the logistical side of things is to make sure your home services business is registered under Google My Business, and maintain up-to-date business location information. Additionally, integrate content marketing into your initial strategy. This combination will pave the way for improved visibility and prominence in local search results, helping you better connect with your target audience.Â
What is digital advertising for home services?
Unlike traditional physical advertising, digital advertising presents an opportunity to build brand awareness online with greater reach and at a reduced cost. While digital advertising is an invaluable asset for home services businesses aiming to boost their online presence and reach local customers. Contrary to past perceptions, it’s not limited to specific industries or global brands. Instead, it’s a highly effective strategy that allows home services companies to target their local audience efficiently.Â
Digital advertising allows for both global and local targeting, enabling direct access to potential customers in your vicinity. Whether it’s plumbing or roofing, your ads can get in front of ideal clients through multiple platforms such as search engines, social media platforms, and websites. Consider these ads as mobile billboards, delivering your message directly to your local audience but at a fraction of the cost.Â
Digital ads come in all shapes and sizes including banners, landing pages, popups, native ads, video ads, and social media story ads. Google’s Local Services ads are a good place to get started. Additionally, exploring specific digital advertising platforms and techniques proven within the home services industry could significantly enhance your marketing strategies.Â
Is social media marketing essential for home services businesses?
In today’s digital landscape, social media has become a cornerstone of brand presence and customer engagement. Home services businesses must actively use social media platforms to engage with potential customers foster an online presence.Â
Your social media content should focus on showcasing your services sharing promotions, and providing valuable educational content. Whether you’re in roofing, electrical services, or HVAC, social media is integral to your marketing strategy.
What does with content marketing include?
Content marketing encompasses a wide range of online material that your company puts out. This includes various forms, such as blog posts, videos, eBooks, podcast posts, and newsletters, among others. Content marketing serves as a strategic tool to utilize industry-specific keywords improving SEO efforts while establishing credibility and expertise in your field.Â
If your website hosts valuable content, search engine bots acknowledge this, positioning your page for greater visibility among local customers. Establishing a content calendar is an essential first step, guiding your content creation strategy and scheduling. Home services businesses have distinctive advantage in sharing educational content that reinforces trust in their ability to resolve concerns.Â